MYOB
AI Strategy & Roadmap
Strategic masterclasses and workshops producing a prioritised backlog of AI-driven initiatives.
THE CHALLENGE
MYOB, as a leading Australian small business software company, understood AI's potential impact but needed external perspective and expertise to advance their AI initiatives. They required support to explore AI's current state and industry-specific implications, moving from exploration to execution.
OUR APPROACH
- 1
Designed strategic masterclasses and workshops for key stakeholders
- 2
Explored AI's current state and industry-specific implications for small business software
- 3
Facilitated hands-on experimentation and ideation sessions
- 4
Generated AI-driven concepts through collaborative workshops
- 5
Refined and prioritised ideas into a strategic backlog
THE OUTCOMES
Cross-functional alignment achieved across teams
Well-defined backlog of AI-driven initiatives created
Enabled transition from exploration to execution
Enhanced organisational confidence in testing and integrating AI solutions
Positioned MYOB to leverage generative AI for innovation, efficiency, and competitive advantage
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