Reece Group
Customer Intelligence Prototype
LLM-powered prototype aggregating customer data for personalised engagement and win-back campaigns.
THE CHALLENGE
Today's omnichannel marketing environment requires more than generic outreach — it needs deep understanding of customers' past behaviours, preferences, and interactions to personalise engagement. Reece's customer data was scattered across multiple platforms, making it challenging to develop actionable insights about disengaged customers.
OUR APPROACH
- 1
Developed an LLM-powered prototype that aggregates data from multiple sources
- 2
Built capability to synthesise behavioral, transactional, and CRM insights
- 3
Created comprehensive customer profiles from disparate data
- 4
Enabled identification of disengagement patterns across customer base
- 5
Supported data-driven strategy development for marketing teams
THE OUTCOMES
Empowered marketing teams to engage lapsed customers with enhanced relevance
Enabled more effective win-back campaigns with personalised messaging
Improved conversion rates through targeted engagement
Strengthened customer retention across channels
Positioned for long-term business growth through better customer intelligence
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