The Squiz
AI Content Studio
A comprehensive AI content studio for story ideation, co-authoring, and editorial evaluation.
THE CHALLENGE
The Squiz needed to scale their content planning with greater efficiency while maintaining the sharp editorial judgment that sets them apart. As an independent news outlet serving time-poor, information-hungry women underserved by traditional media, they couldn't compromise on their distinctive voice.
OUR APPROACH
- 1
Built a comprehensive AI content studio with robust pipeline across ingestion, research, and data
- 2
Developed AI-assisted tools for story ideation and headline generation
- 3
Created talking points generation to support editorial workflows
- 4
Built custom models to evaluate tone, consistency, and accuracy against editorial standards
- 5
Integrated co-authoring capabilities while preserving editorial control
THE OUTCOMES
Enhanced editorial workflow efficiency and scalability
Journalists freed to focus on higher-value editorial tasks
Maintained editorial integrity throughout content operations
Discovered new revenue and IP opportunities through system scalability
Successfully harnessed AI to amplify editorial strengths and deliver impactful news coverage more efficiently
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